Amazon Destroys Rare Books For AI

YouTube changes view counting, a judge blocks the FBI move, NVIDIA invests $1.5B in an OpenAI-linked energy project, & Trump scales back South Korea drills.

Welcome back to your daily memorandum talking tech, business, AI, markets, and more. 🗞️

In today’s edition we are tackling the following:

📚 Amazon buys & destroys rare books to scan them for AI training.
▶️ YouTube changes view counting to register when playback starts.
🏢 Judge blocks FBI HQ move to Reagan Building, upholding Maryland site plan.
đź’° NVIDIA invests $1.5B in SoftBank-backed SB Energy behind OpenAI's Ohio data center.
🪖 Trump scales back South Korea drills, raising U.S. security concerns across Asia.

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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

Who’s afraid of AI in finance? Not consumers.

Over half of Americans used AI to manage their finances in the past 12 months. And their expectations for what financial products should do have never been higher.

The State of Intelligent Finance, Plaid's latest report in partnership with the Harris Poll, breaks down what consumers want from AI in finance and what it means for the teams building for them.

*This is sponsored content. See our partnership options here.

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